SPRING / SUMMER 26 CAMPAIGN

Seduction is the feeling I am exploring at TOM FORD. To seduce is to see as much as it is to be seen, to be both the subject and an object of desire. This campaign is an act of seduction, just like the show to which it is linked.

The photographic gaze is charged with desire: it draws close, lingers on surfaces, caresses satins, leathers and skin, entices touch. The images feel nocturnal.

The light of the flash, like moonlight, brings out the textures, the colors, the sheen, and the vertical silhouette. Fragility shows something dark underneath.

The shots frame details and, occasionally, the whole figure, following the way the gaze moves around when desire bursts, exposing nobility in the characters that inhabit this vision.

Haider